Damn you k-pop gods!! First Infinite infiltrates my bias list now Boyfriend?
I also like how their videos look now. They have very distinguishable concepts with a cool theme surrounding them which also sets them apart from other less-creative boy groups. This makes Boyfriend one of the most creative acts in k-pop to me. For instance, this "Alice in Wonderland" concept is fucking great! Totally worth a watch if you haven't seen it already.
The song is replayable as hell, and also quite the jam. I like the water-instruments (that's what I'm calling them), I LOVE the synths in this, and the horns are just the cherry on top. I think the chorus is also really catchy, although it could be better, the bridge totally makes up for it. The energy during the rap-break is good, because most songs have opted for slowing down songs during the rap break, but Boyfriend pulls a "Step" and makes the most energetic part of the song during the rap. Good call.
I overall give this release a 5/5. The song and video are two of my favorites of the year so far.